The best kind of telemarketing script is no script at all. Scripts are bad for the brand and bad for business. That’s because your personality will always represent greater collateral in a call than your words alone. The way you think and communicate was after all why...
Pants on fire! We’ve heard some nonsense about the relevance of B2B telemarketing for today’s marketing mix. From robocalling to off-shoring, B2B telemarketing has suffered a reputational pounding over the past few years. But are marketers who choose to avoid it...
