Our Digital Marketing Blog

B2B telemarketing and segmentation

B2B telemarketing and segmentation

B2B telemarketing has long since left behind the idea of scattergun marketing where everyone was a target, and there was a direct relationship between how many prospects you touched and how many sales you’d get. At Blue Donkey, we developed the concept of intelligent...

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B2B lead generation in 3 easy steps

B2B lead generation in 3 easy steps

B2B lead generation can be painful, especially the necessary but dreaded telemarketing element of B2B lead generation, since most of us would rather do yesterday’s washing up than cold calling. However experienced we are in dialling telemarketing calls, and however...

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Dealing with rejection in B2B telemarketing

Dealing with rejection in B2B telemarketing

B2B telemarketing success and getting past the receptionist is reliant on some key skills. None of these is more important than the ability to get beyond the dreaded receptionist, whose brief is often to just say NO, especially to the B2B telemarketing community!...

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Top tips for recruiting B2B telemarketers

Top tips for recruiting B2B telemarketers

For successful B2B telemarketing all elements of the call need to be carefully thought through and expertly sculpted. Calls, whether inbound or outbound, to existing or potential customers, using cold or warm data, need to take the appropriate shape in order to...

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How to get B2B prospects talking

How to get B2B prospects talking

People are the key success factor that can take a company from zero to hero, more than any other resource a business has available. Recruiting B2B telemarketers who are dedicated, committed and talented can be pivotal to the success of such marketing efforts. Richard...

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12 Reasons Your SEO Strategy Is Failing

12 Reasons Your SEO Strategy Is Failing

UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising...

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The Easy Guide to Broken Link Building for SEO

The Easy Guide to Broken Link Building for SEO

Thinking about blogging? Well, before you do anything else, you have to choose a blogging platform. The sheer amount of options may feel overwhelming, so in this post I’ll walk you through some of the options available to you and, more importantly, the criteria you...

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What Is Live Stream Shopping?

What Is Live Stream Shopping?

  Sadly, dealing with rejection in B2B telemarketing is a reality of everyday life, and though we try to embrace a positive outlook, we accept that we’ll come across decision makers who don’t have time to talk, aren’t interested in the services or products we want to...

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